When someone has a legal problem, they search on the internet for the most effective and trustworthy attorneys to give them the counsel and assistance they need. As an attorney, you want your online presence to stand out above all the others in a geographic region.
Your website needs to convince people with problems that you have the solutions. It needs to be stronger, smarter, and more emotionally reactive than any other attorney’s website to attract more business and success.
Follow these practices from the Serp Co law firm website design guidelines to make your law firm stand out in the crowd. Each one provides a vital characteristic that improves the impression site visitors get the moment they click through.
Identify Your Target Audience and What They Want
Before deciding on a color scheme or taking a professional photo of each attorney, understand who the website is being built for. This question must take into account your legal specialties, demographics of target consumers, and what your audience values, such as bulldog power, emotional understanding, or affordability.
An attorney website for an urban criminal law firm may look very different than one for a high-end suburban family law firm.
The vision you have for your law firm must reflect on what potential clients want from you. Website design depends on the end goal. Do you want to impress consumers with your corporate, highly-professional image, or do you want to invite them in with emotional promises of success and security?
Create a User-Friendly Structure With Easy Navigation
For the average person who suddenly finds themselves in need of an attorney, the legal world can be quite confusing. Navigating the court system, all the forms and files, legal jargon, and the accompanying worry about the outcome of the case overwhelms easily.
The last thing you want is a complicated, frustrating, or time-consuming website.
Help your law firm stand out by providing the most straightforward and most transparent navigation menus with the most precise, most everyday language so potential clients can find what they need without adding to their stress load.
Label every link and button. Arrange content in bite-sized chunks for easy understanding. Test the site across browsers for quick load times and neat layout.
Convey Your Purpose With Color and Style
Deep blue, dark gray, silver, and white have long been considered the go-to colors for sound website design. They bring to mind high degrees of professionalism, security, and trustworthiness.
With the vast range of colors available and more design options such as parallax sliders appearing all the time, new design options make more sense.
Check out competitor websites for style examples. The idea is not to copy but instead to fit into expectations. A hot pink or bright yellow law firm website would look out of place and give site visitors the wrong idea.
One with fluid lines, moving elements, and a haphazard layout gives the impression of creativity and emotions rather than strict adherence to legal standards.
Include All the Content Your Clients Need and Want
As mentioned above, legal matters are foreign and confusing to most people. When a person in trouble looks for an attorney, they need someone they can trust for professional guidance and understanding.
Adding content to a website that helps your target market know you can provide this makes good marketing sense.
Explain everything, but do not overwhelm site visitors with information. Define terms using basic English. This tells potential clients you know how to help them on their level.
An attorney website blog can offer general information about the different types of cases you cover and tips on how to navigate the legal system comfortably. These types of content and more provide value, which boosts your law firm above others who stick to the most basic information.
Use the Latest Technologies to Improve Usability
More people than ever before access the internet primarily through smartphones or other mobile devices. Your attorney website must display clearly on any size screen. This is called responsive website design.
Besides accessibility and appearance, new tech brings useful capabilities that make the legal process more comfortable for clients. Consider online appointment scheduling apps, interactive brochures, secure payment processing, and multiple ways to contact by email, voice, or text.
Anyone embroiled in the court system and suffering from all the stress that legal troubles bring needs to find a clear and obvious choice when they search for an attorney website. Through smart use of color, structure, content types, and technology, your law firm site can stand out above the rest.
Use these and other website design tips for attorneys to boost traffic, reach more people who need your specific type of service, and help more people navigate the turbulent waters of the court system successfully.